Art Direction, Branding, Print, Layout
Caroline Duvall is a writer, raised by the ocean and now living on a farm in Knoxville, Tennessee. Her work of short stories, muses, and poems center on her southern roots, heavily influenced by her family and love for the land. She's inspired by the soaring life of the albatross. Her emblem uses her monogram to create a horizon, framing the albatross without containing it.
Her first volume of work features illustrations by Rebecca Hoadley.
Art Direction, Branding, Print, Interior
Just as Joseph’s Pizza uses trusted old-fashioned techniques to create new unique dishes, the design direction transforms mid century character into modern day style. The new brand identity celebrates Joseph's meaningful history, fresh food, and fun, welcoming atmosphere.
Designed under Ronoco
Art Direction, Photography, Layout
Directed and designed to showcase Rebecca and her work in settings that influence her as an artist. The lookbook is a window into the life of the artist through compelling imagery and an interview, and serves as a valuable marketing tool for potential collectors to see her work in lifestyle environments.
Art Direction, Branding, Print, Layout, Website
TALON is a robotics organization focused on the design and manufacturing of autonomous maritime vehicles. The team enables students to get excited about careers in engineering and technology by providing real-world engineering challenges that the student is otherwise not exposed to in the classroom.
brand imagery, photography
DeStigmatize Me (DSM) is an upcoming music and arts event aiming to spread information, combat stigma, and raise awareness of mental health issues. Promotional photography represents the tone of the event, highlights the people behind it, and shows off the venue.
Art Direction, Branding, Website
No-nonsense, streamlined web services. Founded on honest intensions and word-of-mouth, the folks of Hubbl Host started to provide their circle of friends a safe and straightforward place to live on the internet. Now they’re opening to the public, launching with no gimmicks, no spam, and no stock images of people in headsets.
Shampoo needed to communicate contemporary style, fun creativity, and a welcoming, easygoing atmosphere. Bold, strong hand lettering brings energy to the word “Shampoo”- infusing personality while feeling open and approachable. Shampoo’s identity reflects hair as art, balancing bold photography and artistic elements with whimsical touches and a bright palette.
Art Direction, Branding, Print, Website
Rebecca Hoadley is a fine artist focused in oil painting. An identity was developed to encompass her aesthetic and artistic style. Modern calligraphy speaks to her fresh perspective on fleeting moments translated with traditional materials. Along with a portfolio website, collateral was created for Rebecca to market herself in the art world.